Discover the power of email marketing. Learn how to build an email list, segment your audience, and automate customer communications.
What does all that mean and why should you care?
Well, let’s start with some basic (yet mind-boggling stats) –
Nearly 306.4 billion emails were sent and received each day in 2020; this figure is expected to increase to over 361.6 billion daily emails in 2024. (Source: Statista)
One of the biggest benefits of using email to communicate with your customers is that nearly everyone uses email. In fact, 92% of online adults use email, with 61% using it on an average day.
Yes, much of that email use is personal – to connect with family and friends – however, 61% of consumers say they prefer to be contacted by brands through email. This is good for business!
It’s often the first thing people do online – 58% of users check their email before they check out social media or the news.
So, what can you do to better connect to your customers through email? Are you sending emails that don’t get opened? Frustrated? Want to learn to harness the power of this indispensable resource to grow your email lists, in smart, actionable ways that will translate to sales and return customers. That’s what Ramin Ramhormozi, CEO & Managing Partner of SKU Agency, will dive into at the next PMG Lunch & Learn.
Email marketing is one of the most important marketing channels, yet many businesses neglect the channel or don’t use email marketing to its fullest. Ramin will walk you through the top email platforms and how to integrate them with the top e-commerce platforms.
He’ll dive deeper into email automation (save time!) and email segmentation (increase your effectiveness!). Who doesn’t want to benefit from saving time AND increasing productivity!?
What does email automation actually mean? Well, based on criteria you establish, a program automates the process of sending a series of emails to a group of customers or prospects.
Okay, got that. Now, what is email segmentation? It’s creating more meaningful email marketing moments by personalizing email campaigns. Segmenting your automated email program allows you to target various audiences, or segments, of your overall email list. You can personalize your emails and send relevant messaging to clients and prospective clients – no more fluff emails that have nothing to do with your customer’s interests. Basically, it’s giving your customers pertinent content based on factors you’ve identified to target them with personalized emails. People want to feel unique and that a brand is speaking directly to them. Ramin will walk you through the methods of putting together a starter automation and segmentation strategy so you can speak directly and with relevance to your customers!
According to Econsultancy, 74 percent of marketers say targeted personalization increases customer engagement. And according to Aberdeen, personalized email messages improve click-through rates by an average of 14 percent and conversions by 10 percent.
Let’s build upon your email marketing strategies together! REGISTER NOW!
Please join PMG at our virtual Lunch & Learn “The Power of Email Marketing” on Thursday, February 18, 2021; Noon to 1:30 pm. on Zoom
LUNCH & LEARN: THE POWER OF EMAIL MARKETING
Growing Your Email List & Leveraging Email Automation & Segmentation
With thousands of businesses making the shift to e-commerce during the pandemic, this Lunch & Learn will focus on e-commerce, but some of the same principles can apply to email marketing for general information websites.
Presented by Ramin Ramhormozi, CEO & Managing Partner of SKU Agency.
- After attending our virtual Lunch & Learn you’ll walk away with 4 key learnings:
1. How email marketing is being used successfully to grow e-commerce businesses
2. Definitions and information on email automation and segmentation
3. Top email platforms and which top e-commerce platforms integrate with them
4. How to put together a starter automation and segmentation strategy
Speaker: Ramin Ramhormozi, CEO & Managing Partner of SKU Agency
Ramin is a managing partner and co-founder at SKU Agency in Santa Rosa, CA. His 25 years of experience in e-commerce has ranged from operating online retail businesses, to launching e-commerce software to providing e-commerce strategy and consultation to companies both big and small. His focus is in the areas of e-commerce operations and growth marketing. In addition to his work at SKU Agency, Ramin also provides one-on-one e-commerce advice and workshops to first-time entrepreneurs and small businesses through several Small Business Development Centers in Northern and Southern California.
Thursday, February 18, 2021
12 – 1:30 p.m. – via Zoom