Do you have an effective marketing strategy for the coming year?
With so much change in the economy and our everyday lives, it is more important than ever to start the year with strong marketing tactics in place. Join the experts at North Bay Marketing Sessions and discover proven strategies that will help you optimize your plan and get the most out of your 2021 marketing efforts.
Brand Management - Tuesday, November 10
Find out how to take advantage of trends, implement a marketing budget, define and market your unique selling proposition, and reach your ideal audience.
Digital Marketing - Tuesday, November 17
Develop your online marketing strategy and discover how to amplify your content, convert leads, and determine the most effective advertising channels to reach your audience.
Web Presence - Thursday, November 12
Elevate your web presence and learn how to optimize your website, rank higher on search engines, reach the local market, and increase your ratings.
Social Media Marketing - Thursday, November 19
Take your social media game to the next level with a look at strategy, visual representation, and amplifying your message beyond your current audience.
Ensure you have the best strategy available to navigate the year ahead!
This virtual conference is here to enhance your efforts and make the most out of your 2021 marketing plan. Bonus! If you are unable to attend any of the live sessions, recordings will be available to registered attendees after the event.
Schedule of Events
Brand Management – Tuesday, November 10
Hosted by Nate Bauer, Board Member at Professional Marketing Group
8:00 am – Market Research: Find out the trends driving our local economy and how you can take advantage. Presented by Brandt Hoekenga, Founder & Creative Director of TIV Branding.
9:00 am – Budgeting: Learn how to create and implement a marketing budget that’s right for your business. Presented by Jose del Castillo, Chief Digital Revenue Officer at Sonoma Media Investments.
10:00 am – Creative & Messaging: Define your unique selling proposition and display it beautifully in your marketing. Presented by Roy Gattinella, Business Faculty, Academic Coordinator at Santa Rosa Junior College.
11:00 am – Purpose Centered Marketing: The best companies in the world make you feel something. Learn to communicate your purpose in order to connect. Presented by Colt Briner, Architect of Influence at Srappy AF Marketing LLC.
Web Presence – Thursday, November 12
Hosted by Joanne Herrfeldt, Advertising Director at Sonoma Media Investments
8:00 am – Website Basics: Find out what your website should contain and how to get it there. Presented by Natalia Jaramillo Gonzalez, Director of Client Services and Owner of Lemonstrike Creative Studios.
9:00 am – Search Engine Optimization: Learn how to rank higher on Google and other search engines. Presented by Stormy Knight, Owner of Net 101.
10:00 am – Local Marketing: Use Google My Business and other tools to market your business locally. Presented by Sarah Giometti, Founder & Head Strategist at Provaro Marketing.
11:00 am – Reputation Management: See how to monitor review sites, engage with reviewers, and increase your ratings. Presented by Sherry Huss, Co-founder of Maker Faire.
Digital Marketing – Tuesday, November 17
Hosted by Sarah Giometti, Founder & Head Strategist at Provaro Marketing
8:00 am – Content 101: Find your voice and create a content plan to amplify it. Presented by Sofia Englund, Digital Editor of Sonoma Magazine.
9:00 am – Marketing Funnels: Optimize the process of finding leads to converting customers. Presented by Chris Da Sie, Owner of Coastal Wilderness.
10:00 am – Advertising Media: Print, radio, digital – what combination is best for your business? Presented by Sue Bonzell, Marketing Consulting at Bonzell Media, Karleen Arnink-Pate, Chief Revenue Officer at Sonoma Media Investments and Dina Kelly, Digital Media Strategist, Sonoma Media Investments.
11:00 am – Engaged Team: Learn ways to keep your team engaged and accountable in the virtual work world. Presented by Scott Ormerod and Chuck McPherson of Leap Solutions Group, Inc.
Social Media Marketing – Thursday, November 19
Hosted by Karleen Arnink-Pate, Chief Revenue Officer at Sonoma Media Investments
8:00 am – Social Media 101: Find out how to get your business’ social game (re)started on the right foot. Presented by Annika Toernqvist, Digital Director at Sonoma Media Investment.
9:00 am – Social Media Strategy: Take your social media game to the next level. Presented by Kerry Rego, Social Media Consultant at Kerry Rego Consulting.
10:00 am – Video & Photography: Show your business in the best light on social media and elsewhere. Presented by Hector Velazquez, President CEO at Nexo Media.
11:00 am – Social Advertising: Amplify your message to reach beyond your current audience. Presented by Matt Kehoe, Digital Media Strategist at Sonoma Media Investments.
Learn, Engage & Grow at North Bay Marketing Sessions!
If you are unable to attend any of the live sessions, recordings will be available to registered attendees after the event.