The most successful brands, whether B2C or B2B, ground themselves in healthy, inspiring internal cultures. When companies take the time to cultivate staff and curate their day-to-day interactions around a clear and compelling set of core values, those brands find real, meaningful purpose that’s reaffirmed continuously by an inspired team of true believers. In practice, real-time business operations must reinforce a brand’s promise.
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Rich Rhodes, Vice President of Strategic Engagement – United Way
Brand Strategist | Communications Executive | Creative Writer/Producer | Team Builder
As a writer and creative producer, I’ve developed national ad campaigns, written for television sitcoms, and produced the iconic Emmy-winning program “SportsCenter.” As a communications executive for United Way, I know how to tell compelling stories that highlight unique value propositions, turning clients, partners, and funders into true believers. And as a progressive, holistic brand strategist, I am committed to lifting up staff with professional development opportunities, providing clarity and support to help build high-functioning teams, and exploring operational efficiencies to make sure we are on task, on brand, and on point to grow as an organization.