by Kristina Grimm | Apr 16, 2021 | Education, Lunch & Learn, Marketing
Learn the value in creating a compelling set of core values, and building a company culture that supports your brand from the inside out. “If you don’t develop a mutually reinforcing relationship between culture and brand, you miss the opportunity to unleash...
by Kristina Grimm | Jan 12, 2021 | Education, Lunch & Learn, Marketing
Discover the power of email marketing. Learn how to build an email list, segment your audience, and automate customer communications. What does all that mean and why should you care? Well, let’s start with some basic (yet mind-boggling stats) – Nearly 306.4 billion...
by Nikole Wright | Sep 23, 2020 | Lunch & Learn, Marketing, Program
In March of 2020 – at the beginning of Shelter in Place orders, many businesses were faced with the reality of shifting key business strategies. Some were minor changes, while some were major changes that took weeks to execute. What did you learn as a result of...
by Nate Bauer | Jan 17, 2020 | Brand, Design, Marketing
New Look, New Year, Fresh Perspective PMG (Professional Marketing Group-North Bay) recently launched a rebrand that kicks-off a new trajectory for the organization. The brand refresh was inspired by the evolution of the group, which began in 2011 as a networking and...
by Nate Bauer | Dec 2, 2019 | Lunch & Learn, Marketing, Program
Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them? When is the right time to engage them? Why is there an “ideal” type? There is real “meat” in working with clients that are...
by Natalia Jaramillo Gonzalez | Mar 29, 2018 | Conference, Education, Marketing, Panel, Social Media
The first PMG-North Bay Lunch Program of 2018 focused on how to measure your marketing efforts and use those numbers to create actionable insights that can help drive marketing goals. Attendees got a sneak peek at the use of real metrics from Facebook Ad Strategist,...
