Board of Directors

Sarah Giometti

Sarah Giometti

President

Sarah’s company, Provaro Marketing, helps local small businesses grow through custom local digital marketing strategies. As an industry expert with 20 years of experience in marketing, both in multimillion-dollar corporations and as the founder of Provaro, Sarah has a keen understanding of the value of a well-executed marketing campaign. Sarah and her team work to support small, local businesses to maximize their marketing dollars. When not working, Sarah spends her free time exploring the outdoors with her husband and daughter. 

Brandt Hoekenga

Brandt Hoekenga

President-Elect, Treasurer

Brandt is a designer by trade, but as an agency owner has expanded his abilities in the art of marketing. He now lives day-to-day in that beautiful place where design and marketing work in unison. Brandt worked freelance gigs on the side starting in 1998 and eventually left his position as Creative Director at DeLoach vineyards in 2002 to focus on his company full-time. Now, as the leader of the 15+ people at TIV Branding he sees his role as the opportunity to let a group of very talented individuals do what they’re good at, now and in the future.

 
Jessie Villa

Jessie Villa

Secretary

Planner extraordinaire and event specialist, Jessie is the Community Manager for coLAB coworking space in Santa Rosa. Jessie has extensive experience managing and producing events ranging from elevated VIP experiences to conferences exceeding 5000 attendees. Jessie has worked with Cisco, Dolby and Samsung in a variety of capacities that include video, social media, digital marketing, and ROI performance analysis. Jessie holds a Bachelor of Science in Hospitality Management from San Jose State University, is an active volunteer, and in her first term as a PMG Board of Director.

 
Beau Baumbach

Beau Baumbach

Membership Chair

Beau is the Marketing & Social Media Strategist for TIV Branding. He develops strategies, messaging, and tactics for businesses of varying sizes. Beau’s experience is primarily in brand building, including traditional and digital marketing channels such as SEO, social media, email marketing, and marketing automation.

Being born and raised in Santa Rosa, Beau graduated from Sonoma State in 2015 with a degree in Marketing & Wine Business Strategist. Shortly after graduating he joined TIV Branding where he began his career in marketing.

Ryan Perry

Ryan Perry

Board Member

Ryan is the founder and CEO of Simple Biz Support, Inc., based out of Rohnert Park, CA. SBS is a digital marketing agency focused on creating targeted video blogs, generating online visibility, growth, credibility and conversion for business professionals.

In 2018, Ryan began working with a partner to launch the Now Life Project to allow business owners who have found success in their business but aren’t enjoying the life they want. NLP uses coaching and transformative modalities to adjust the way people think and perceive, so that perceived obstacles in their life and business become opportunities for further growth and change.

Nate Bauer

Nate Bauer

Board Member

Nate Bauer is a digital marketer at Exchange Bank with a background in UX and web design. Nate is a firm believer that each day should provide individual growth whether it be learning something new, breaking a comfort zone, or simply as trying something different. This motivation has led him to various boards including Web Interactive Media Professionals, North Bay Designers, and currently residing in Professional Marketing Group.

In his free time, Nate hosts a trivia-based game show. Ask him about it. He’ll tell you.

Ed Troxell

Ed Troxell

Board Member

Ed Troxell is one of those entrepreneurs, best known for breaking technology down and for making online business easy for non-techies around the world! Ed is the Founder of Ed Troxell Creative, Yes to Entrepreneurship, and The Hey Ed Network.

Ed is a serial entrepreneur who brings a unique skill set to the table – he’s a teacher, speaker, consultant, digital marketer, techie, and podcaster who helps business owners be more creative and easily build their online empires.

Ed knows that when he pairs people up with the right resources, and they’re willing to take action, they’re capable of accomplishing anything. He simply shows them what’s possible with today’s technology so that they can show up, deliver, and engage with their audience online.

Kristina Grimm

Kristina Grimm

Board Member

Kristina has an intertwined professional background — starting her career as a PR executive at international public relations agencies promoting consumer products, she then took her journalism degree from the University of Colorado at Boulder and merged it with a degree in graphic design, founding KG Design & Copywriting. Kristina works with clients to articulate their messaging through written strategy and graphic visuals. In tandem with communications professionals of cross-functional teams, she conceptualizes, copywrites and designs marketing and branding materials for companies large and small, many in our local wine industry. 

Nikole Wright

Nikole Wright

Board Member

Nikole is the Marketing Specialist at George Petersen Insurance Agency, where she takes on all things marketing for the agency. From developing traditional and digital marketing strategies to designing collateral for a sales team of over 80 – Nikole does a little bit of everything. She enjoys working for a local business that supports the community she lives in. Nikole was born and raised in Santa Rosa and graduated from Sonoma State University with a degree in Business Marketing in 2015. She enjoys the outdoors, music, and spending time with her friends and family.

Leslie Patterson

Leslie Patterson

Board Member

Leslie works at ZFA Structural Engineers helping the company to grow and promote its brand awareness through marketing. She has been in the A/E/C industry for 13 years providing high-quality marketing deliverables, event planning, and social media campaigns. In addition to her diverse communications and marketing abilities, she also has strong accounting experience. Based in Santa Rosa, and working for a firm with five Northern California locations, she is well connected and enjoys supporting local area businesses.