Blog

Shifting Short-term Changes into Long-term Strategies

Shifting Short-term Changes into Long-term Strategies

In March of 2020 - at the beginning of Shelter in Place orders, many businesses were faced with the reality of shifting key business strategies. Some were minor changes, while some were major changes that took weeks to execute. What did you learn as a result of...

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ADA Compliance for the Web

Why It Matters and What You Need to Know 61 Million Adults in the U.S. Have Some Form of Disability The Centers for Disease Control and Prevention (CDC) estimates that 61 million adults in the U.S. have some form of disability. Of the 61 million: 5.9% have hearing...

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PMG LAUNCHES REBRAND FOR 2020

New Look, New Year, Fresh Perspective PMG (Professional Marketing Group-North Bay) recently launched a rebrand that kicks-off a new trajectory for the organization. The brand refresh was inspired by the evolution of the group, which began in 2011 as a networking and...

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Attracting Wow Clients — Presented by Steve Napolitan

Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them?  When is the right time to engage them? Why is there an "ideal" type? There is real “meat” in working with clients that are the right fit....

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Benefits of Group Membership

Joining PMG as a group is great for team-building. Many of our loyal members are part of a larger organization’s internal marketing department. Groups that come from an internal marketing department tend to work closely together, and rely on unity to accomplish...

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ORM: Online Reputation Management

Take the Wheel and Steer the Conversation There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online...

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What Do Ladders Have To Do With Marketing?

Hi my name's Nate Bauer. I'm part of the board for PMG and today I want to talk to you about ladders. What they are and how they potentially alter your marketing strategies. Ladders quickly said are a ranking of what customers think about your brand versus competing...

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Easy Way To Get More Online Reviews For Your Business

In today's One-Minute Marketing Tip, I want to talk about how to get more online reviews for your local business. Hi, I'm Sarah Giometti. I'm a board member of Professional Marketing Group or PMG North Bay. And, we're going to talk about adding reviews online for your...

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Creative Storytelling – 3 Factors To Engage Your Audience

Today I want to give you three key factors to creative storytelling and hopefully this will translate into some very engaged audience participation. First, keep in mind that your story should evoke emotion. Whatever your product, service opportunity is with your...

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How To Best Use Facebook Live In 2019

In today's One-Minute Marketing Tip we're going to talk about the power of Facebook Live for your business. Hi, I'm Sarah Giometti, one of the board directors of Professional Marketing Group Northbay or PMG. In this video we're going to talk about why you should...

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