Posts Tagged ‘Persuasion’

3 Principles of Persuasion And How They Affect Sales Communications

sales persuasion

Hi my name’s Nate Bauer. I’m on the board for PMG. Let’s talk about three principles of persuasion and how they affect your sales communication. Aristotle states there are three principles of persuasion one must adhere to in order to persuade another of an idea. Those principles are ethos, pathos and logos. Ethos is the…

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