Dr. Hoby Wedler

Hoby Wedler has been blind since birth. He earned a Ph.D. in chemistry at UC Davis and recently co-founded Senspoint Design, a sensory advising and education company where he serves as CEO and lead designer. Senspoint partners with clients around the world in the food, beverage, sales, and marketing, and design industries to provide the sensory insight they need to succeed.

Hoby, as he prefers to be called, was honored by President Barack Obama’s White House in 2012 as a Champion of Change. He was also featured in the Forbes’ Magazine’s 30 Under 30 for his work in sensory design.