ORM: Online Reputation Management

Take the Wheel and Steer the Conversation

There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online Reputation” is all about steering the conversation to better serve your business.

Our panelists will discuss a few key strategies that have helped them build an online reputation, maintain control of their message, and remain relevant to customers.

Takeaways will be:

FAQ: The Importance of Ready Responses
Whether your business offers live online chat, engages in social media, or gets messages via contact forms, it’s always good to know the most frequently asked questions about your products or services, and how to answer them quickly. Our expert panelists will discuss some tips with you on how to create a general FAQ to help better respond to customer inquiries quickly and reasonably.

Building Relationships with Reviewers — Positive and Negative
It’s important to build and foster relationships with people who leave positive reviews on your business. It’s equally important to stay on top of negative reviews and to use positive tactics when responding to them. Our panelists can share their best practices on this very important form of engagement.

Lead Generation and Data Collection: Best Practices
Lead generation and data collection is very important for your business. You also need to be very clear with your customers on what you collect, why you collect it, and how it will be used. It’s also important to continually evaluate the efficacy of these campaigns, and readjust as necessary. We’ve got some tips for you that might help.

FREE for members and $20 for non-members. $25 at the door.

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Lunch will be provided by PMG Legacy Sponsor, the North Bay Business Journal.