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Date(s) - 03/24/2016
12:00 pm - 1:30 pm

North Coast Builders Exchange

The Art and Science of SEO: Exploring Ranking Factors and Best Practices

Search Engine Optimization (SEO) is certainly a SCIENCE and is weaved into all aspects of digital marketing. It operates according to mathematical algorithms and statistical data. But it also takes creativity, story-telling, and a keen understanding of your audience. This is where the ART of SEO comes into play. To implement a successful SEO strategy, one must have a strong grasp of both.  

This program explore the art and science of SEO through ranking factors and best practices that lead to success with search engines and searchers.

Our panelists included:

  • Ryan Kelly Co-owner and COO of WSI Smart Marketing
  • Rose Souders Owner of Potluck Consulting
  • Mark Gordon Director, Digital Communications at Jackson Family Wines