Don’t Put All Your Marketing Eggs in One Basket
Finding a balance by developing a comprehensive multi-channel marketing strategy.
The Marketing Rule of 7 states that a prospect needs to "hear" the advertiser's message at least 7 times before they'll take action to buy that product or service. By creating campaigns that spread your brand message across multiple channels, you can reach your customers more widespread than focusing on one medium.
After attending this lunch program, guests will take home action items like:
- How to figure out which mediums could work best for your brand.
- Best practices for making sure your campaign has the same look & feel, and voice across all channels.