2018 Ahead of the Curve Conference

2018 Ahead of the Curve Conference

INVESTING IN YOUR MARKETING

Thursday, April 12, 2018
Networking and Coffee: 9am - 10am
Conference: 10am-4pm
Happy Hour 4pm-6pm
Finley Recreation Center - Senior Wing Auditorium

Coffee/Breakfast Networking

Investing in Waking Up 9:00am - 10:00am

Because we all live on coffee (well, most of us anyway), Whole Foods Market is kindly donating the coffee and pastries for early morning registration and networking before the conference begins.


AM Keynote

Investing in Strategy 10:15am - 11:00am
  • Kerry Rego (Kerry Rego, Social Media Trainer | College Lecturer at Kerry Rego Consulting)

Before your marketing plan can get off the ground, you must plan ahead to know where you are going. Kerry Rego, Founder of Kerry Rego Consulting, will take a deep dive into why investing in creating a strategy for your business is essential. She’ll cover how to: set up goals, learn more about your target audience, and identify their challenges.


Moderated Panel

Investing in Your Budget 11:15am - 12:00pm
Moderator | Heather Mackin

Budgets don’t have to be big to be powerful, especially when marketing your brand to a local audience. Sometimes starting small is the best way to prove and test results. Our panel of local marketers/small business owners will share examples of how they have leveraged different budgets to increase their business goals.


Lunch

Investing in Nourishment 12:00pm - 12:45pm

Marketers get hungry too!


Game

Investing in Teamwork 12:45pm - 1:45pm

After our budget panel, we want to put some of your knowledge of budgets to the test. This will be a team game, so make sure to come ready to win!


Moderated Panel

Investing in Change in the North Bay 2:00pm - 2:45pm
Moderator | Shana Bull

Life in the North Bay has been forever changed since the Wine Country fires last October. Now more than ever, the economy is focused on getting tourists to our area and encouraging people to buy/eat/shop/go local. Our panel of Sonoma County leaders (wine, food, tourism and cannabis) will discuss how the changing economy and digital marketing has affected their industry.


PM Break

Investing in You (Yoga) 2:45pm - 3:00pm

We all need to more time for ourselves. Our afternoon break will have us learn some desk yoga moves to bring back to the office. We’ll learn some great stretches that we can bring back to our cubicles to clear our minds and help us be more productive at work.


PM Keynote

Investing in Ideas 3:00pm - 3:45pm

Every marketing campaign starts with an idea, but every idea needs a little magic to bring it to life. Our keynote speaker, Colt Briner, holds the title “Professor of Magic” at Santa Rosa Junior College. In addition, he is the VP of Product Marketing for VisiQuate, Inc. Information Technology. Throughout his keynote, he will explain why there are no bad ideas and how to better invest in ideas at your business.


After Party

Investing in Networking 4:00pm - 6:00pm
  • Hosted at Remy’s

After a full day of education, it’s time to grab a drink with marketing industry colleagues! This afterparty will be the perfect place to chat about life, work, and anything else that’s inspired you during the day. As we marketers know, networking is an essential part of life.

Speakers

Kerry Rego

Kerry Rego

Social Media Trainer | Author. Kerry Rego Consulting
Veronica Passalacqua

Veronica Passalacqua

The Beauty Spot | Co-Founder
Jessica Anderson-Conard

Jessica Anderson-Conard

Director of Client Services | Revel Brand Design
Taylor Eason

Taylor Eason

Cork & Fork Digital Media Principal
Ingrid Alverde

Ingrid Alverde

Economic Development Manager | City of Petaluma
Cameron Hattan

Cameron Hattan

Co-Founder | Fiddler’s Greens
Colton Briner

Colton Briner

VisiQuate, Inc. | VP, Solution Marketing
Shana Bull

Moderated By

Shana Bull Digital Marketing + Social Relations Strategist
Heather Mackin

Moderated By

Heather Mackin Mackin Creative

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Event Details

When

April 12, 2018
9:00 am - 6:00 pm

Where

Finley Community Center | Person Senior Wing Auditorium
2060 West College Avenue
Santa Rosa CA 95401

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