2018 Ahead of the Curve Conference
INVESTING IN YOUR MARKETINGThursday, April 12, 2018
Networking and Coffee: 9am - 10am
Happy Hour 4pm-6pm
Finley Recreation Center - Senior Wing Auditorium
Coffee/Breakfast NetworkingInvesting in Waking Up 9:00am - 10:00am
Because we all live on coffee (well, most of us anyway), Whole Foods Market is kindly donating the coffee and pastries for early morning registration and networking before the conference begins.
AM KeynoteInvesting in Strategy 10:15am - 11:00am
- Kerry Rego (Kerry Rego, Social Media Trainer | College Lecturer at Kerry Rego Consulting)
Before your marketing plan can get off the ground, you must plan ahead to know where you are going. Kerry Rego, Founder of Kerry Rego Consulting, will take a deep dive into why investing in creating a strategy for your business is essential. She’ll cover how to: set up goals, learn more about your target audience, and identify their challenges.
Moderated PanelInvesting in Your Budget 11:15am - 12:00pm
Moderator | Heather Mackin
- Veronica Passalacqua (The Beauty Spot Santa Rosa)
- Kelli Thompson (Kelli Thompson MBA)
- Jessica Anderson-Conard (Revel Brand Design)
Budgets don’t have to be big to be powerful, especially when marketing your brand to a local audience. Sometimes starting small is the best way to prove and test results. Our panel of local marketers/small business owners will share examples of how they have leveraged different budgets to increase their business goals.
LunchInvesting in Nourishment 12:00pm - 12:45pm
Marketers get hungry too!
GameInvesting in Teamwork 12:45pm - 1:45pm
After our budget panel, we want to put some of your knowledge of budgets to the test. This will be a team game, so make sure to come ready to win!
Moderated PanelInvesting in Change in the North Bay 2:00pm - 2:45pm
Moderator | Shana Bull
- Taylor Eason (Cork & Fork Media, Sonoma Family Meal)
- Ingrid Alverde (City of Petaluma)
- Cameron Hattan (Fiddler’s Greens)
Life in the North Bay has been forever changed since the Wine Country fires last October. Now more than ever, the economy is focused on getting tourists to our area and encouraging people to buy/eat/shop/go local. Our panel of Sonoma County leaders (wine, food, tourism and cannabis) will discuss how the changing economy and digital marketing has affected their industry.
PM BreakInvesting in You (Yoga) 2:45pm - 3:00pm
- Facilitator | Renee Clair
We all need to more time for ourselves. Our afternoon break will have us learn some desk yoga moves to bring back to the office. We’ll learn some great stretches that we can bring back to our cubicles to clear our minds and help us be more productive at work.
PM KeynoteInvesting in Ideas 3:00pm - 3:45pm
- Colt Briner (VisiQuate, Inc.)
Every marketing campaign starts with an idea, but every idea needs a little magic to bring it to life. Our keynote speaker, Colt Briner, holds the title “Professor of Magic” at Santa Rosa Junior College. In addition, he is the VP of Product Marketing for VisiQuate, Inc. Information Technology. Throughout his keynote, he will explain why there are no bad ideas and how to better invest in ideas at your business.
After PartyInvesting in Networking 4:00pm - 6:00pm
- Hosted at Remy’s
After a full day of education, it’s time to grab a drink with marketing industry colleagues! This afterparty will be the perfect place to chat about life, work, and anything else that’s inspired you during the day. As we marketers know, networking is an essential part of life.