PMG rebrand blog header image

New Look, New Year, Fresh Perspective PMG (Professional Marketing Group-North Bay) recently launched a rebrand that kicks-off a new trajectory for the organization. The brand refresh was inspired by the evolution of the group, which began in 2011 as a networking and social group, and progressed into offering educational and professional development opportunities for its…

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Attracting Wow Clients — Presented by Steve Napolitan

Attracting WOW Clients with Steve Napolitan blog header image

Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them?  When is the right time to engage them? Why is there an “ideal” type? There is real “meat” in working with clients that are the right fit. The WOW clients. The clients that are an…

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How to Measure Your Online Marketing Efforts

The first PMG-North Bay Lunch Program of 2018 focused on how to measure your marketing efforts and use those numbers to create actionable insights that can help drive marketing goals. Attendees got a sneak peek at the use of real metrics from Facebook Ad Strategist, Emily Hirsh and DTC Wine Marketing Manager, Brian D. Shapiro…

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Does Your Organization Use Email Marketing? Should They Be?

Marketing resources are limited and it can be challenging to decide which platform is right for reaching your audience. Email marketing is a cost-effective way to reach a large number of people in a place most people access daily – their inbox. Whether you’re targeting consumers or other businesses, email has become one of the…

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