Education

ORM: Online Reputation Management

Take the Wheel and Steer the Conversation There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online Reputation” is all about steering the conversation to better serve your business.…

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How to Measure Your Online Marketing Efforts

The first PMG-North Bay Lunch Program of 2018 focused on how to measure your marketing efforts and use those numbers to create actionable insights that can help drive marketing goals. Attendees got a sneak peek at the use of real metrics from Facebook Ad Strategist, Emily Hirsh and DTC Wine Marketing Manager, Brian D. Shapiro…

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Does Your Organization Use Email Marketing? Should They Be?

Marketing resources are limited and it can be challenging to decide which platform is right for reaching your audience. Email marketing is a cost-effective way to reach a large number of people in a place most people access daily – their inbox. Whether you’re targeting consumers or other businesses, email has become one of the…

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