How to Measure Your Online Marketing Efforts

The first PMG-North Bay Lunch Program of 2018 focused on how to measure your marketing efforts and use those numbers to create actionable insights that can help drive marketing goals. Attendees got a sneak peek at the use of real metrics from Facebook Ad Strategist, Emily Hirsh and DTC Wine Marketing Manager, Brian D. Shapiro…

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You missed our Email Marketing Program, didn’t you? Here’s the scoop.

Jenni Brown and Stephanie Friedman speaking at PMG Email Marketing Program in Santa Rosa

This month PMG had speakers Jenni Brown of Prim’d Marketing and Stephanie Friedman of Seghesio Family Vineyards talk to us at our Lunch Program about the ins and outs of email marketing. If you missed the event, not to worry because we’ve got you covered with some of the main takeaways, references, and recommendations here.…

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Does Your Organization Use Email Marketing? Should They Be?

Marketing resources are limited and it can be challenging to decide which platform is right for reaching your audience. Email marketing is a cost-effective way to reach a large number of people in a place most people access daily – their inbox. Whether you’re targeting consumers or other businesses, email has become one of the…

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