Time for a Brand Refresh?

Sometimes we put our brand on autopilot. When that happens, many things can slip through the cracks. Particularly in the fast-paced digital age of online marketing. If your business is struggling to gain traction with new or existing customers, it’s signaling that a brand refresh may be the solution. How do you know? Ask yourself…

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ADA Compliance for the Web

Blog header image for ADA Compliance for the Web

Why It Matters and What You Need to Know 61 Million Adults in the U.S. Have Some Form of Disability The Centers for Disease Control and Prevention (CDC) estimates that 61 million adults in the U.S. have some form of disability. Of the 61 million: 5.9% have hearing issues (deafness or serious difficulty hearing); 4.6%…

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PMG rebrand blog header image

New Look, New Year, Fresh Perspective PMG (Professional Marketing Group-North Bay) recently launched a rebrand that kicks-off a new trajectory for the organization. The brand refresh was inspired by the evolution of the group, which began in 2011 as a networking and social group, and progressed into offering educational and professional development opportunities for its…

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Attracting Wow Clients — Presented by Steve Napolitan

Attracting WOW Clients with Steve Napolitan blog header image

Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them?  When is the right time to engage them? Why is there an “ideal” type? There is real “meat” in working with clients that are the right fit. The WOW clients. The clients that are an…

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Benefits of Group Membership

Joining PMG as a group is great for team-building. Many of our loyal members are part of a larger organization’s internal marketing department. Groups that come from an internal marketing department tend to work closely together, and rely on unity to accomplish project tasks. Joining PMG as a group will help your team stay well-informed…

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ORM: Online Reputation Management

Take the Wheel and Steer the Conversation There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online Reputation” is all about steering the conversation to better serve your business.…

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What Do Ladders Have To Do With Marketing?

marketing strategies

Hi my name’s Nate Bauer. I’m part of the board for PMG and today I want to talk to you about ladders. What they are and how they potentially alter your marketing strategies. Ladders quickly said are a ranking of what customers think about your brand versus competing brands. So, let’s say a buddy comes…

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Easy Way To Get More Online Reviews For Your Business

get online reviews

In today’s One-Minute Marketing Tip, I want to talk about how to get more online reviews for your local business. Hi, I’m Sarah Giometti. I’m a board member of Professional Marketing Group or PMG North Bay. And, we’re going to talk about adding reviews online for your local business. With over 80% of consumers believing…

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Creative Storytelling – 3 Factors To Engage Your Audience

creative storytelling

Today I want to give you three key factors to creative storytelling and hopefully this will translate into some very engaged audience participation. First, keep in mind that your story should evoke emotion. Whatever your product, service opportunity is with your client, connect with them. Tell them something that’s going to make them feel something…

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How To Best Use Facebook Live In 2019

Facebook Live 2019

In today’s One-Minute Marketing Tip we’re going to talk about the power of Facebook Live for your business. Hi, I’m Sarah Giometti, one of the board directors of Professional Marketing Group Northbay or PMG. In this video we’re going to talk about why you should implement Facebook Live for your business in 2019. The very…

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How To Shoot Better Video With The 2-Second Rule

video editing tip

My name’s Ryan Perry I’m on the board with PMG and today I want to talk about the importance of the “two-second rule” when you’re shooting video. What is the two-second rule? Well the two-second rule is something I came up with the help clients make sure that they leave enough room when editing videos.…

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Why Is Branding Important For Your Small Business?

branding north bay

Hi, I’m Christy Gentry board member with PMG North Bay and I’m here to give you a One-Minute Marketing Tip on why your brand is important. The importance of your brand reputation is that’s accessible and available and visible across all the channels out there. Technology has made the world a smaller place and how…

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Free Collaboration Tool To Make Your Life Easy

free collaboration tool

Hey! This is Natalia from PMG and today for the One-Minute Marketing Tip I’m going to be talking about collaboration. So, one of the things that I’d love to do in my business with my clients is kind of support their process especially when it comes to content. I’m a big advocate for Google; Google…

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3 Principles of Persuasion And How They Affect Sales Communications

sales persuasion

Hi my name’s Nate Bauer. I’m on the board for PMG. Let’s talk about three principles of persuasion and how they affect your sales communication. Aristotle states there are three principles of persuasion one must adhere to in order to persuade another of an idea. Those principles are ethos, pathos and logos. Ethos is the…

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Are Facebook Ads Worth The Cost Of Admission?

Facebook Ads Worth Cost

In this One-Minute Marketing Tip I’m going to talk about Facebook ads and whether or not they’re worth it for your local business. Hi, I’m Sarah Giometti one of the board directors of Professional Marketing Group North Bay or PMG. And, in this video I’m going to talk about whether or not Facebook ads are…

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