Attracting Wow Clients — Presented by Steve Napolitan

Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them?  When is the right time to engage them? Why is there an “ideal” type? There is real “meat” in working with clients that are the right fit. The WOW clients. The clients that are an…

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Benefits of Group Membership

Joining PMG as a group is great for team-building. Many of our loyal members are part of a larger organization’s internal marketing department. Groups that come from an internal marketing department tend to work closely together, and rely on unity to accomplish project tasks. Joining PMG as a group will help your team stay well-informed…

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ORM: Online Reputation Management

Take the Wheel and Steer the Conversation There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online Reputation” is all about steering the conversation to better serve your business.…

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What Do Ladders Have To Do With Marketing?

marketing strategies

Hi my name’s Nate Bauer. I’m part of the board for PMG and today I want to talk to you about ladders. What they are and how they potentially alter your marketing strategies. Ladders quickly said are a ranking of what customers think about your brand versus competing brands. So, let’s say a buddy comes…

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Easy Way To Get More Online Reviews For Your Business

get online reviews

In today’s One-Minute Marketing Tip, I want to talk about how to get more online reviews for your local business. Hi, I’m Sarah Giometti. I’m a board member of Professional Marketing Group or PMG North Bay. And, we’re going to talk about adding reviews online for your local business. With over 80% of consumers believing…

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Creative Storytelling – 3 Factors To Engage Your Audience

creative storytelling

Today I want to give you three key factors to creative storytelling and hopefully this will translate into some very engaged audience participation. First, keep in mind that your story should evoke emotion. Whatever your product, service opportunity is with your client, connect with them. Tell them something that’s going to make them feel something…

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How To Best Use Facebook Live In 2019

Facebook Live 2019

In today’s One-Minute Marketing Tip we’re going to talk about the power of Facebook Live for your business. Hi, I’m Sarah Giometti, one of the board directors of Professional Marketing Group Northbay or PMG. In this video we’re going to talk about why you should implement Facebook Live for your business in 2019. The very…

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How To Shoot Better Video With The 2-Second Rule

video editing tip

My name’s Ryan Perry I’m on the board with PMG and today I want to talk about the importance of the “two-second rule” when you’re shooting video. What is the two-second rule? Well the two-second rule is something I came up with the help clients make sure that they leave enough room when editing videos.…

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Why Is Branding Important For Your Small Business?

branding north bay

Hi, I’m Christy Gentry board member with PMG North Bay and I’m here to give you a One-Minute Marketing Tip on why your brand is important. The importance of your brand reputation is that’s accessible and available and visible across all the channels out there. Technology has made the world a smaller place and how…

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Free Collaboration Tool To Make Your Life Easy

free collaboration tool

Hey! This is Natalia from PMG and today for the One-Minute Marketing Tip I’m going to be talking about collaboration. So, one of the things that I’d love to do in my business with my clients is kind of support their process especially when it comes to content. I’m a big advocate for Google; Google…

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3 Principles of Persuasion And How They Affect Sales Communications

sales persuasion

Hi my name’s Nate Bauer. I’m on the board for PMG. Let’s talk about three principles of persuasion and how they affect your sales communication. Aristotle states there are three principles of persuasion one must adhere to in order to persuade another of an idea. Those principles are ethos, pathos and logos. Ethos is the…

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Are Facebook Ads Worth The Cost Of Admission?

Facebook Ads Worth Cost

In this One-Minute Marketing Tip I’m going to talk about Facebook ads and whether or not they’re worth it for your local business. Hi, I’m Sarah Giometti one of the board directors of Professional Marketing Group North Bay or PMG. And, in this video I’m going to talk about whether or not Facebook ads are…

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Meet the Chandi Hospitality Group

The Chandi Hospitality Group was fast to accept an annual sponsorship proposal from Professional Marketing Group-North Bay (PMG), in support of our mission to Educate, Connect and Inspire the regions marketing professionals. We are extremely grateful and would like to take this moment to thank them for all they do to encourage growth in the…

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How to Measure Your Online Marketing Efforts

The first PMG-North Bay Lunch Program of 2018 focused on how to measure your marketing efforts and use those numbers to create actionable insights that can help drive marketing goals. Attendees got a sneak peek at the use of real metrics from Facebook Ad Strategist, Emily Hirsh and DTC Wine Marketing Manager, Brian D. Shapiro…

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