Posts by Denise Olliffe

Time for a Brand Refresh?

Sometimes we put our brand on autopilot. When that happens, many things can slip through the cracks. Particularly in the fast-paced digital age of online marketing. If your business is struggling to gain traction with new or existing customers, it’s signaling that a brand refresh may be the solution. How do you know? Ask yourself…

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ADA Compliance for the Web

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Why It Matters and What You Need to Know 61 Million Adults in the U.S. Have Some Form of Disability The Centers for Disease Control and Prevention (CDC) estimates that 61 million adults in the U.S. have some form of disability. Of the 61 million: 5.9% have hearing issues (deafness or serious difficulty hearing); 4.6%…

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PMG LAUNCHES REBRAND FOR 2020

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New Look, New Year, Fresh Perspective PMG (Professional Marketing Group-North Bay) recently launched a rebrand that kicks-off a new trajectory for the organization. The brand refresh was inspired by the evolution of the group, which began in 2011 as a networking and social group, and progressed into offering educational and professional development opportunities for its…

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Attracting Wow Clients — Presented by Steve Napolitan

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Ideal clients. The elusive unicorn for all marketing professionals. Who are they? What makes them tick? Where do we attract them?  When is the right time to engage them? Why is there an “ideal” type? There is real “meat” in working with clients that are the right fit. The WOW clients. The clients that are an…

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Benefits of Group Membership

Joining PMG as a group is great for team-building. Many of our loyal members are part of a larger organization’s internal marketing department. Groups that come from an internal marketing department tend to work closely together, and rely on unity to accomplish project tasks. Joining PMG as a group will help your team stay well-informed…

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ORM: Online Reputation Management

Take the Wheel and Steer the Conversation There is no greater PR person for your business than you — and your online interactions and customer service is equally as valuable as any face-to-face encounter. October’s PMG Lunch and Learn Program “Improve Your Online Reputation” is all about steering the conversation to better serve your business.…

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