Meet Our
Board of Directors

About Us

The North Bay is a unique community in Wine Country (Sonoma, Napa and Marin) whose businesses have distinct needs often under-served by San Francisco-based professional groups.

In response to the growing need for local professional development, the Professional Marketing Group-North Bay (PMG North Bay) was founded in 2011 by marketers, Tiffani Montgomery and Melinda Hepp to provide educational and networking opportunities to the region's professional marketers. With education as its primary focus, PMG North Bay facilitates knowledge sharing and relationship building by offering a series of programs and events throughout the year.

Our volunteer Board of Directors meets and contributes their individual expertise each month to develop membership benefits, educational programs, community engagement, and like-minded social opportunities (aka professional networking).

If you are interested in becoming a member of the Board, please email

Natalia Jaramillo Gonzalez

PRESIDENT, Sponsorship Chair

Natalia joined PMG in 2013. She is a marketer by trade and personality. She spent 10 years working in radio broadcasting in Sonoma County, playing every role from voiceover and on-air talent to marketing and promotional advertising executive. She later supported the education industry for four years via social media and email marketing, with a focus on national conferences and trade shows. After four years as a Project Manager at a local creative agency, Natalia ventured into solo entrepreneurship launching Lemonstrike Creative Studios. With her team, they work to support small businesses, local and nationwide, to maximize their branding and marketing potential.

Sarah Giometti

Treasurer, President Elect, Membership Chair

Sarah’s company, Provaro Marketing, helps local small businesses grow through custom results-focused digital marketing strategies. As an industry expert with 18 years of experience in marketing, both in multimillion-dollar corporations and as the founder of Provaro, Sarah has a keen understanding of the value of a well-executed marketing campaign. Sarah has a passion for simple marketing strategies that deliver high ROI. Sarah is also a member of the advisory board for WIMP (Web and Interactive Media Professionals) and an active member of the Santa Rosa Chamber of Commerce, the Search Engine Marketing Professionals Organization and BNI. Sarah loves her home in Wine Country and spends her free time volunteering in the community and relaxing outdoors with her husband and daughter.

Christy Gentry


Christy is the CEO and founder of Insite Marketers, a boutique communications company specializing in event and destination marketing. Since 2012 Christy has worked on several major events including the Sonoma County Fair and Harvest Fair, Sonoma-Marin Fair, Napa County Fair, Country Summer, Engage Art Fair, and Calistoga's Christmas Faire. She is passionate about community and has a natural ability to engage audiences in an authentic and compelling manner. She has a BS in Marketing, AS in Behavior Science, AA in Accounting, and is a member of the Western Fairs Association.

Having grown up in Northern California, Christy has a love for the outdoors, traveling, and entertaining. She enjoys spending time with family and friends and believes that happiness is loving what you do.

Ryan Perry

Events Chair

Ryan is the founder and CEO of Simple Biz Support, Inc., based out of Rohnert Park, CA. SBS is a digital marketing agency focused on creating targeted video blogs, generating online visibility, growth, credibility and conversion for business professionals.

In 2018, Ryan began working with a partner to launch the Now Life Project to allow business owners who have found success in their business but aren’t enjoying the life they want. NLP uses coaching and transformative modalities to adjust the way people think and perceive, so that perceived obstacles in their life and business become opportunities for further growth and change.


Nate Bauer

Marketing Chair

Nate Bauer is a digital marketer at Exchange Bank with a background in UX and web design. Nate is a firm believer that each day should provide individual growth whether it be learning something new, breaking a comfort zone, or simply as trying something different. This motivation has led him to various boards including Web Interactive Media Professionals, North Bay Designers, and currently residing in Professional Marketing Group.

In his free time, Nate hosts a trivia-based game show. Ask him about it. He'll tell you.


Denise Olliffe

Board Member

Co-founder of SoCo Creative Agency, Denise is a seasoned marketing and communications professional. Her career spans B2B and B2C marketing in a variety of industries, including: Food, Wine, Travel/Tourism, Tech, Beauty and Service. Focused exclusively on digital marketing, Denise and her partner, Megan Harn, provide a variety of creative services, such as: Website design, graphic design, email marketing/CRM, advertising, content strategy and public relations. Excited to be a PMG board member for the 2019-2020 season, Denise sees this as a unique opportunity to help cultivate PMG as the vital resource it is: An educational and networking outlet that helps regional marketing professionals stay on top of the latest tools and trends.

Brandt Hoekenga

Board Member

Brandt is a designer by trade, but as an agency owner has expanded his abilities in the art of marketing. He now lives day-to-day in that beautiful place where design and marketing work in unison. Brandt worked freelance gigs on the side starting in 1998 and eventually left his position as Creative Director at DeLoach vineyards in 2002 to focus on his company full-time. Now, as the leader of the 15+ people at TIV Branding he sees his role as the opportunity to let a group of very talented individuals do what they’re good at, now and in the future.

Jessie Villa

Board Member

Planner extraordinaire and event specialist, Jessie is the Community Manager for coLAB coworking space in Santa Rosa. Jessie has extensive experience managing and producing events ranging from elevated VIP experiences to conferences exceeding 5000 attendees. Jessie has worked with Cisco, Dolby and Samsung in a variety of capacities that include video, social media, digital marketing, and ROI performance analysis. Jessie holds a Bachelor of Science in Hospitality Management from San Jose State University, is an active volunteer, and in her first term as a PMG Board of Director.

Beau Baumbach

Board Member

Beau is the Marketing & Social Media Strategist for TIV Branding. He develops strategies, messaging, and tactics for businesses of varying sizes. Beau’s experience is primarily in branding building, including traditional and digital marketing channels such as SEO, social media, email marketing, and marketing automation.

Being born and raised in Santa Rosa, Beau graduated from Sonoma State in 2015 with a degree in Marketing & Wine Business Strategist. Shortly after graduating he joined TIV Branding where he began his career in marketing

Ed Troxell

Board Member

Ed Troxell is one of those entrepreneurs, best known for breaking technology down and for making online business easy for non-techies around the world! Ed is the Founder of Ed Troxell Creative, Yes to Entrepreneurship, and The Hey Ed Network.

Ed is a serial entrepreneur who brings a unique skill set to the table – he’s a teacher, speaker, consultant, digital marketer, techie, and podcaster who helps business owners be more creative and easily build their online empires.

Ed knows that when he pairs people up with the right resources, and they’re willing to take action, they’re capable of accomplishing anything. He simply shows them what’s possible with today’s technology so that they can show up, deliver, and engage with their audience online.

Become a Member

Reach out to us if you are interested in becoming a member or joining the board.

PMG Northbay

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