Meet Our
Board of Directors

About Us

The North Bay is a unique community in Wine Country (Sonoma, Napa and Marin) whose businesses have distinct needs often under-served by San Francisco-based professional groups.

In response to the growing need for local professional development, the Professional Marketing Group-North Bay (PMG North Bay) was founded in 2011 by marketers, Tiffani Montgomery and Melinda Hepp to provide educational and networking opportunities to the region's professional marketers. With education as its primary focus, PMG North Bay facilitates knowledge sharing and relationship building by offering a series of programs and events throughout the year.

Our volunteer Board of Directors meets and contributes their individual expertise each month to develop membership benefits, educational programs, community engagement, and like-minded social opportunities (aka professional networking).

If you are interested in becoming a member of the Board, please email

Natalia Jaramillo Gonzalez

PRESIDENT, Sponsorship Chair

Natalia joined PMG in 2013. She is a marketer by trade and personality. She spent 10 years working in radio broadcasting in Sonoma County, playing every role from voiceover and on-air talent to marketing and promotional advertising executive. She later supported the education industry for four years via social media and email marketing, with a focus on national conferences and trade shows. After four years as a Project Manager at a local creative agency, Natalia ventured into solo entrepreneurship launching Lemonstrike Creative Studios. With her team, they work to support small businesses, local and nationwide, to maximize their branding and marketing potential.

Sarah Giometti

Treasurer, President Elect, Membership Chair

Sarah’s company, Provaro Marketing, helps local small businesses grow through custom results-focused digital marketing strategies. As an industry expert with 18 years of experience in marketing, both in multimillion-dollar corporations and as the founder of Provaro, Sarah has a keen understanding of the value of a well-executed marketing campaign. Sarah has a passion for simple marketing strategies that deliver high ROI. Sarah is also a member of the advisory board for WIMP (Web and Interactive Media Professionals) and an active member of the Santa Rosa Chamber of Commerce, the Search Engine Marketing Professionals Organization and BNI. Sarah loves her home in Wine Country and spends her free time volunteering in the community and relaxing outdoors with her husband and daughter.

Christy Gentry


Christy is the CEO and founder of Insite Marketers, a boutique communications company specializing in event and destination marketing. Since 2012 Christy has worked on several major events including the Sonoma County Fair and Harvest Fair, Sonoma-Marin Fair, Napa County Fair, Country Summer, Engage Art Fair, and Calistoga's Christmas Faire. She is passionate about community and has a natural ability to engage audiences in an authentic and compelling manner. She has a BS in Marketing, AS in Behavior Science, AA in Accounting, and is a member of the Western Fairs Association.

Having grown up in Northern California, Christy has a love for the outdoors, traveling, and entertaining. She enjoys spending time with family and friends and believes that happiness is loving what you do.

Ryan Perry

Events Chair

Ryan is the founder and CEO of Simple Biz Support, Inc., based out of Rohnert Park, CA. SBS is a digital marketing agency focused on creating targeted video blogs, generating online visibility, growth, credibility and conversion for business professionals.

In 2018, Ryan began working with a partner to launch the Now Life Project to allow business owners who have found success in their business but aren’t enjoying the life they want. NLP uses coaching and transformative modalities to adjust the way people think and perceive, so that perceived obstacles in their life and business become opportunities for further growth and change.


Nate Bauer

Marketing Chair

Nate Bauer is a digital marketer at Exchange Bank with a background in UX and web design. Nate is a firm believer that each day should provide individual growth whether it be learning something new, breaking a comfort zone, or simply as trying something different. This motivation has led him to through various boards including Web Interactive Media Professionals, North Bay Designers, and currently residing in Professional Marketing Group.

In his free time, Nate hosts a trivia-based game show. Ask him about it. He'll tell you.


Brandt Hoekenga

Board Member

Brandt is a designer by trade, but as an agency owner has expanded his abilities in the art of marketing. He now lives day-to-day in that beautiful place where design and marketing work in unison. Brandt worked freelance gigs on the side starting in 1998 and eventually left his position as Creative Director at DeLoach vineyards in 2002 to focus on his company full-time. Now, as the leader of the 15+ people at TIV Branding he sees his role as the opportunity to let a group of very talented individuals do what they’re good at, now and in the future.

Become a Member

Reach out to us if you are interested in becoming a member or joining the board.

PMG Northbay

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